A new Prada pop-up at Samaritaine, Paris

December 20, 2023

Prada presents an exclusive installation – including several shop windows and a pop up - at La Samaritaine, Paris, dedicated to a special selection of women’s ready to wear, bags, shoes and accessories.

Located at the main entrance of the department store, the six shop windows present a selection of ivory tailoring looks from Prada Spring/ Summer 2023 women’s collection.

Situated at the central atrium, the pop up is conceived around the idea of a modern environement characterized by wood and natural colours. A giant wooden frame defines the Prada space. A serial set-up of wooden display tables is lay down on a backlighted white floor. A neon Prada triangle-motif bright chandelier is suspended over the wooden set-up.

The product offer includes a selection of women's ready-to-wear, bags, accessories.

The ready to wear is focused on natural tones and noble materials such as cashmere and silks for sophisticated and feminine looks. The hobo bags in new materials – such as calfskin and exquisite materials - complete the exclusive selection.

From February 4th to March 31st 2023,
Pont-Neuf building, level -1