Fashion and beauty pop-ups at the department store are cheerful and comforting during the holidays. Are you ready for a tour of the season’s brands?

On the slopes with Memo Paris

Immerse yourself in the Memo Paris pop-up at Samaritaine and dive into the world of ski resorts! A unique olfactory journey through iconic scented destinations and Christmas exclusives. Find your ideal scent and try to win some fragrant surprises with the Memory game!

From November 2nd to December 1st, 2024
Ground floor, Pont-neuf side

Hermès Signature Scent

At Samaritaine’s Hermès Beauty pop-up, the fragrance Barénia for women takes center stage. This exceptional fragrance is a “chypre perfume that the skin attracts and calls out for. A fusion of body and soul, the signature of an unstoppable woman.” Elegance and femininity in complete freedom!

From November 6th to December 2nd, 2024
Beauty Space, level -1

Effective formulas by Paula’s Choice

For more than 30 years, Paula’s Choice has been creating effective products optimized by scientific expertise with non-irritating, fragrance-free formulas. Find the brand at its pop-up at Samaritaine, especially its new Retinaldehyde Dual-Retinoid Treatment, that smooths wrinkles and fine lines. Get a free full skin diagnosis, as well as recommendations from our experts to find the perfect skincare routine.

From November 6th to December 2nd, 2024
Beauty Space, level -1

MATIERE PREMIERE creations

At the heart of a department store pop-up, MATIERE PREMIERE presents its Extraits de Parfum! Five new creations inspired by Crystal Saffron, Santal Austral, Radical Rose, Encens Suave and Falcon Leather eau de parfums. For this new collection, the concentration is higher, the main raw material is increased, and a new ingredient makes an appearance to add a new facet. Lovely!

From December 2nd, 2024 to January 6th, 2025
Ground floor, Pont-neuf side

 K-Beauty for Christmas

Samaritaine welcomes Korean beauty for the end-of-year holidays! Look for the STYLEKOREAN pop-up at the department store, with standout K Beauty brands: Anua, Beauty of Joseon, COSRX, Skin1004, RoundLab, TOCOBO, Mixsoon, Isntree, and TirTir. An exclusive selection that is perfect for testing the products of these brands renowned for their natural ingredients and innovative formulations.

From December 4th, 2024 to March 3rd, 2025
Pop-up on level -1

Trudon’s timeless scents

Come to Samaritaine and discover Trudon’s exceptional scented products, celebrating French artisanal expertise and reflecting the brand’s secular heritage. Based on the tradition of the master chandler, a fragrant pop-up is offering candles, diffusers, and other soaps at the department store.

From December 4th, 2024 to March 3rd, 2025
Beauty Space, level -1

The hunt for style with Hunter

The Scottish brand created in 1856 by Henry Lee Norris, Hunter is coming to Samaritaine for the end-of-year holidays! Try on their yellow and grey rain boots in the colors of the department store, and embark on a walk through the countryside. Decorated to resemble an Anglo-Saxon country setting, the pop-up holds a complete collection of sleeveless puffer jackets, caps and boots that are must-haves for daily adventures.

From November 6th to February 13th

Ground floor, Rivoli side