May 18, 2022

Who said you need to leave Paris to recharge your batteries? Samaritaine is heading to an extraordinary and unexpected destination for the summer vacation: our very own City of Light! All summer long, the department store invites you to explore Paris-by-the-Sea, which is sure to get temperatures and spirits soaring.

Grab your swimsuit, hat and sarong: This summer, Samaritaine is taking you on a trip to the coast... without ever leaving the capital. For two months, the Parisian department store will be transformed into a seaside resort, inviting visitors from Paris and beyond to enjoy a sun-soaked break. Here, time seems to stand still to make way for hedonistic days of pleasure and relaxation. As the warmer weather arrives, the windows of the Pont-Neuf and Rivoli buildings don their summer colors and offer a lighthearted glimpse into everyday life in Paris-les-Flots.

"Inside the store, an array of beach huts, deck chairs and umbrellas will immerse visitors in the chic and retro atmosphere of the seaside resorts of the 70s. From Pont-Neuf to Rivoli, the iconic bayadère stripes of the seaside create a cheerful cameo of sunny yellow, sherbet orange and ocean blue.

Decor infused with vitamin D sets the stage for the most exotic (and certainly the most surprising) summer attractions. Sand sculptures with an artsy vibe, photo shoots against a quirky backdrop, shopping areas where you can find the latest beach essentials and a postal service to send your prettiest postcards. From June through September, Samaritaine is definitely at the epicenter of all that summer has to offer. This sun-soaked atmosphere is brimming with summer fun and is being sketched for the occasion by the artist Marie Doazan. The illustrator is heading straight from Marseilles to Samaritaine to create a series of exclusive images for the store, which put a South-of-France twist on Parisian clichés.

Put the date in your diary! From May 18, Samaritaine is taking you on a summer vacation right in the heart of Paris, complete with chirping cicadas and the scent of warm sand. "