For Christmas this year, Samaritaine is taking the art of gift-giving to the next level, placing ribbon at the heart of the magic!

Whimsical, rippling, and dazzling, it adorns the façade, from the window displays to the grand staircase, winding its way through every corner of the department store to create an inspiring showcase and a breathtaking shopping experience.

The legendary Samaritaine peacock is decked out in all its finery! Carried away by the spirit of Christmas, the elegant bird emerges from its iconic fresco on the 5th floor to join the ribbon parade and oversee all the Christmas gift wrapping. Wonderful!

The holiday season holds a host of special surprises, and Samaritaine is pulling out all the stops to bring you unforgettable experiences.

Moncler and Celine are kicking off the festivities with personalized spaces! On level -1, expect the unexpected in the Beauty space, with fragrant and extraordinary pop-ups.

This year, Samaritaine is opening its own Gift Wrapping Studio! In collaboration with Impression Originale, the department store offers a service to enhance your gifts with luxury wrapping paper and customized ribbons.

Plus, amaze your loved ones and take an introduction to calligraphy so you can learn the art of wrapping presents in elegant style. Nona Source, a supplier of upcycled fabrics, will also be hosting workshops that blend creativity with eco-conscious innovation.

For the lead up to Christmas, the Giant Advent Calendar is back! Behind each window, you'll find a fabulous surprise from an array of our finest brands.

Inspired by the spirit of Christmas, visual artist Elsa Tomkowiak takes over spaces at Samaritaine, offering a fresh take on ribbon with installations in vibrant colors. A joyful and fully immersive sensory experience!

This season, Samaritaine embraces the festive spirit, transforming into a treasure trove of delight, adorning the celebrations with magical ribbons.