Prada Glow

September 24, 2021

Prada celebrates the anniversary of Samaritaine with an exclusive and experiential project that can be discovered in the form of a pop-up and in the windows of Rue de la Monnaie from September 1 to October 31. The four windows feature a three-dimensional trompe l'oeil featuring shots of the décor from the Prada Fall Winter 2021 show decorated with neon lights that pay tribute to the 150+1 years of Samaritaine.
Prada Vitrines 800x400.jpg
Designed around light and color, the pop-up offers a unique experience with a video floor connected to a lantern inspired by the geometry of the Prada triangle. Rising through the floors, the pop-up can be seen from all directions thanks to its color-changing system. Discover an exclusive preview selection of women's ready-to-wear clothing, leather goods and accessories for the duration of the installation. Prada Pop-up on the central stage, Pont-Neuf -1