PUMA x AMI: Fashion for the outdoors

December 20, 2023

From December 10 to 26, 2022, Samaritaine is welcoming the second collaboration between AMI and PUMA to the Rivoli ground floor with an exclusive display for the department store.

The campaign is fronted by singer-songwriter GIVĒON and model and climate activist Quannah Chasinghorse, and combines PUMA's sportswear heritage with AMI's flair for fashion.

This winter line, spanning across menswear and womenswear, is all about outdoor style, layering, comfort and an extensive color palette: "The goal was a playful, colorful collection, rich in volume and in extravagant details," reveals Alexandre Mattiussi, Founder and Creative Director of AMI. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further."

Visit Samaritaine and discover a range of oversized jackets, trousers and a variety of accessories in bright orange, baby blue and moss green, offset by beige or brown tones.

All items feature a logo that blends the Ami de Coeur—AMI's signature monogram—and the PUMA logo.
Let your hair down this winter with this inspired, cozy, timeless collection!