Willy Wonka Opens Shop at Samaritaine

November 20, 2023

Samaritaine is partnering with the upcoming movie WONKA, which tells the story of how the eccentric and extraordinary chocolate maker came to be. Step into a world of pure imagination and sweet treats!

To celebrate the release of WONKA in cinemas December 13, the extraordinary inventor, magician, and chocolate-maker Willy Wonka opens shop in Paris, at the heart of Samaritaine. From November 8 to January 3, in the atrium, discover a colorful and mouth-watering decor inspired by the film and the whimsical universe of Roald Dahl’s Charlie and the Chocolate Factory. For the occasion, our traditional Christmas tree will turn into a gigantic chocolate tree! That’s not all: WONKA and its multicolored candy jars will also take over the Boutique de Loulou window display, to the delight of passers-by.