Willy Wonka Opens Shop at Samaritaine

November 20, 2023

Samaritaine is partnering with the upcoming movie WONKA, which tells the story of how the eccentric and extraordinary chocolate maker came to be. Step into a world of pure imagination and sweet treats!

To celebrate the release of WONKA in cinemas December 13, the extraordinary inventor, magician, and chocolate-maker Willy Wonka opens shop in Paris, at the heart of Samaritaine. From November 8 to January 3, in the atrium, discover a colorful and mouth-watering decor inspired by the film and the whimsical universe of Roald Dahl’s Charlie and the Chocolate Factory. For the occasion, our traditional Christmas tree will turn into a gigantic chocolate tree! That’s not all: WONKA and its multicolored candy jars will also take over the Boutique de Loulou window display, to the delight of passers-by.

This film—dedicated to the life of the great chocolatier—not only gives us an insight into his childhood, but offers a front-row seat to the magic of Willy Wonka. We also get to watch as he takes on making his dream of opening his own chocolate shop a reality. With a myriad of colorful sweets, chocolates with surprising powers and sweet treats that are bound to melt away your worries, dive head first into the wonder of the holiday season with WONKA.

Each scene reveals another ingenious invention, mouth-watering innovation or an equally extraordinary Timothée Chalamet. This is a truly enchanting story that continues through the doors of Samaritaine! Delve into this Christmas tale to rediscover your inner child and the pure imagination that comes with it.

WONKA, directed by Paul King, starring Timothée Chalamet, in theaters December 13