Samaritaine is partnering with the upcoming movie WONKA, which tells the story of how the eccentric and extraordinary chocolate maker came to be. Step into a world of pure imagination and sweet treats!

To celebrate the release of WONKA in cinemas December 13, the extraordinary inventor, magician, and chocolate-maker Willy Wonka opens shop in Paris, at the heart of Samaritaine. From November 8 to January 3, in the atrium, discover a colorful and mouth-watering decor inspired by the film and the whimsical universe of Roald Dahl’s Charlie and the Chocolate Factory. For the occasion, our traditional Christmas tree will turn into a gigantic chocolate tree! That’s not all: WONKA and its multicolored candy jars will also take over the Boutique de Loulou window display, to the delight of passers-by.