san-francisco

Who We Are

DFS, Your Personal Guide to the World of Luxury

OUR PROMISE

The DFS mark is a recognized symbol of quality, authenticity, and personalized service. A destination for an expert curation of the world’s leading brands, we're the ultimate luxury retailer for travelers—both at home and abroad—with airport and downtown locations.

OUR VALUES

  • Boundless Optimism
    We excite customers with surprising and pleasurable moments of joy and delights.

  • Genuine Generosity
    We provide heart-warming, personalized and world-class customer service.

  • Cultural Refinement
    Our cultural intelligence nurtures our vision of luxury.

  • Universal Trust
    We build upon human-centric and long-term relationships with our customers and partners.

750+ BRANDS GLOBALLY

We delight and inspire by curating the best of the world’s leading brands to complement every aspect of our customers’ lifestyle across our five categories: Fashion & Accessories, Beauty & Fragrances, Watches & Jewelry, Wines & Spirits and Food & Gifts.

OUR GLOBAL NETWORK

From Paris to Hong Kong, Okinawa, Sydney and beyond, DFS’ global network spans 44 duty free stores across four continents. With numerous airport and downtown locations, we offer customers unique luxury shopping and lifestyle experiences at destinations within destinations.

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