Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a bohemian spirit. Rejecting the stiff formality of 1950s haute couture, she created soft, alluring clothes from fine fabrics. Deciding to offer them herself to the fashion boutiques – which were just starting to carry ready-to-wear clothes – they were unique for their time, beautifully made but accessible. ‘Luxury prêt-à-porter was born. Gaby chose the name ‘Chloé’ for its warm, feminine appeal. It was perfectly in sync with the new mood of Paris; youthful, modern in design, and slightly audacious in spirit.