In 1772, the intentions of the House founder, Philippe Clicquot, were clear. He put an advertisement in the Gazette de France announcing that he was "founding a wine merchant business in Champagne, under the label Clicquot" and that he was offering to go to all four corners of the kingdom to take the fine taste of champagne wines to foreigners. The House's destiny was sealed with these objectives, which were soon achieved during his expeditions all over the world. True to this heritage, the House is proud of its motto: "Only one quality, the finest".
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