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In 2011, Shinola, a Bedrock Manufacturing brand, was conceived with the belief that products should be built to last, and they should be built in America. As makers of modern, handcrafted watches, bicycles, leather goods and journals, we are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. We built our watch and leather factories within the College for Creative Studies in the former Argonaut building. As a new company with a storied name, we stand for skill at scale, the preservation of craft and the beauty of industry.
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