DFS and Bally Launch Exclusive Galaxy Sneaker Collaboration

DFS and Bally Launch Exclusive Galaxy Sneaker Collaboration

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MAY 14, 2018 - DFS Group, the world’s leading luxury travel retailer, and Swiss luxury fashion company Bally have celebrated the revival of Bally’s classic 1980s design by launching an exclusive DFS x Bally Galaxy sneaker for both men and women.

The reissue and exclusive release of one of Bally’s most iconic products drew a fashionable crowd of 150 to an urban, hip-hop themed event at T Galleria by DFS, Macau, City of Dreams on May 12. The second floor of the shoe hall was transformed into a retro homage to Bally – featuring a sneaker wall takeover by the maroon- and blush-hued sneakers, complete with screenings of a fashion film created especially for this collection.

“DFS is delighted to partner with Bally in re-launching this iconic design piece, celebrating the revival of the urban hip-hop movement. This exclusive release supports our commitment to our traveling customers to introduce new, exciting and unique products to surprise and delight them in all of our stores worldwide,” said Sibylle Scherer, DFS President Merchandising and Consumer Marketing.

“Our exclusive collaboration with DFS sees a rebirth of one of our most classic sneakers, paying tribute to Bally’s origins in elevated sportswear. The Galaxy is our lightest sneaker yet, with elegant simplicity and versatile comfort incorporated in an iconic design,” said Frédéric de Narp, CEO Bally Group.

Paris-based photographer Julien Boudet flew to Macau to capture the event, which featured a dazzling array of leading influencers and socialites, recording how guests expressed their own fashion flair through styling the exclusive suede and leather shoes. Highlight performances by Chinese hip-hop dance crew M.B.N brought the event to a crescendo, whilst guests also danced to the beats spun by Cubic’s in-house artist, DJ Copan Kasten.

The exclusive Bally Galaxy collection for both men and women is now available for sale at select T Galleria by DFS stores worldwide.