DFS

MARCH 21, 2014 – DFS Group (DFS), the world’s leading luxury travel retailer, and Bowmore, one of the world’s most prized and beloved whiskies, today announced the launch of a new, luxurious range of single malt whiskies for the globetrotting whisky connoisseur. The collection will be sold at DFS stores at all three terminals at Singapore’s Changi Airport through March, a World’s First for the airport.

The new range encompasses distinctive natural elements of the magical Islay, widely regarded as Scotland’s Whisky Island. Drawing inspiration from this enchanting unique environment that celebrates a rich diversity of nature forces, Bowmore has ingeniously perfected a remarkable trio of whiskies that subtly establish provenance, tradition and craftsmanship.

The spectacular range consists of the Black Rock (40% ABV), Gold Reef (43% ABV) and 17 Year Old White Sands (43% ABV), each available in an elegant packaging that is ideal for gifts or adding to the illustrious collection back home. In every whiff and every taste, the spirit of Islay and the exceptional quality of Bowmore is ever so apparent and unmistakable.  The collection also pays tribute to Bowmore’s heritage – Bowmore Black, Bowmore Gold and Bowmore White – one of the world’s most collectable ranges.

“We are delighted to be working in partnership with DFS and Changi airport. Their reputation as a leading duty free retailer in creating aspirational shopping experiences and displaying premium products is well known. This is an excellent opportunity for us to work together for this world’s first launch of our new, luxurious range of Bowmore Single Malts,” said David Wilson, Global Sales & Marketing Director, Morrison Bowmore Distillers.

Brooke Supernaw, Senior Vice President, Global Merchandising - Spirits, Wine & Tobacco, DFS Group, said, “Our customers are increasingly sophisticated, desiring and appreciating fine spirits, especially premium single malt whiskies. We are therefore thrilled to partner with Morrison Bowmore Distillers on the exclusive release of this collection, an example of the unique and exquisite products available at our stores. Our strong partnership with Changi Airport Group has also made it possible to launch this new product range as a World First.”

Ms Ivy Wong, Senior Vice President, Airside Concessions, Changi Airport Group, said: “We are committed to enhancing every passenger’s journey by creating for them delightful and unique experiences at Changi Airport, and this world’s first Bowmore launch is an apt reflection of this commitment. Thanks to partners like DFS, Changi Airport continually offers our passengers world-class travel retail experiences that are unparalleled.”

DFS is also offering complimentary Bowmore-edition travel bags while stocks last with all Bowmore Travel Edition purchases through March and April. Departure-zone customers who spend SG$130 or more on collection item in the same period will also be eligible for the giveaway while stocks last.

Bowmore’s new luxury range comprises of the following expressions, each which offers a distinct glimpse into the heritage and dedication to quality that has made the company one of the finest distillers the world over:

Bowmore Black Rock (40% ABV)

The Bowmore Black Rock, an incredibly rich single malt, shines as the star of this distinguished travel retail range.  The regal name is inspired from the jaggy outcrop that is distinctly visible in the Bowmore’s bay, a prominent form that rises majestically above Loch Indaal. Just as nature’s robust power has sculpted the Islay’s Black Rock, the beauty of nature has similarly helped shape the single malt whisky to its current stature.  Matured in predominately ex-Spanish sherry casks, the decadence of the dark amber Black Rock lies in its delicate balance of peat smoke, treacle toffee and orange.  At the very first encounter, one can expect a welcoming whiff of classic Bowmore smokiness infused with a wonderful concoction of raisins, pepper, cocoa beans and burnt orange.

On the eye: Dark amber.

Breathe in: Smoke infused with raisins, pepper, warm cocoa beans and burnt orange.

Sip: Rich sherry and pear smoke followed by blackcurrant, treacle toffee and cinnamon spice.

Savour: Beautifully balanced peat smoke and sea salt.

Bowmore Gold Reef (43% ABV)

Bowmore Gold Reef captures in one bottle, the captivating golden glow of the sun’s rays reflected off the coral seabed – a picturesque sight of glorious hues that local divers off the coast of Islay would find endearingly familiar.  Matured predominately in 1st fill Bourbon casks married with sherry casks, the satisfyingly smooth malt treats the privileged drinker to a tasteful symphony of vanilla, zesty citrus fruits and sea salt. 

On the eye: Bright gold.

Breathe in: Vanilla, coconut milk, delicious baked peach, oranges and lemons.

Sip: Tangy peat, pineapple, juicy mango and kiwi fruit tempered by sea salt and olive oil.

Savour: The long, honeyed, zesty finish.

Bowmore 17 Year Old White Sands (43% ABV)

White Sands, the pièce de résistance of the range pays homage to the stunning beaches of The Big Strand and Laggan Bay, just south of Bowmore. As the name suggests, this seven miles stretch of coast is a beautiful portrait of the most pristine white sands created naturally by the ebb and flow of time.  Matured for seventeen long years in the finest ex-Bourbon casks, this is the Bowmore Distillery Manager’s personal favourite. This luscious bottle of warm antique gold offers a harmonious aroma of rich treacle toffee and ripe fruits neatly bound together by warm peat smoke.

On the eye: Warm antique gold.

Breathe in: Light peat smoke, rich treacle toffee and ripe exotic fruits.

Sip: Creamy toffee and malty sweetness, together with a delicious warm smokiness.

Savour: The incredibly smooth, warm and comforting finish