OCTOBER 9, 2013 - DFS Group (DFS), the world’s leading luxury travel retailer, has completed its second major U.S. airport renovation at John F. Kennedy International Airport (JFK). Continuing its strategy, announced this past June, of upgrading all of its airport retail operations across North America, DFS’ latest achievement builds upon the official opening last week of its new concessions and boutiques at the new Tom Bradley International Terminal at Los Angeles International Airport (LAX).
In the airports
At the newly opened Terminal 4, where DFS is the sole duty-free operator, the Group now operates nine retail spaces. Enhancing the airport retail experience as never before in New York City, all the DFS concessions and boutiques at JFK now incorporate a new identity. Highlighting iconic elements of New York City, the exclusive design now serves to further elevate the sense and spirit of the city from within the airport itself.
“We are delighted to bring a new level of luxurious airport retail to world travelers at JFK Terminal 4”, says Polly Nelson, Managing Director for DFS Group North America. “With new and innovative retail concepts such as our Prestige Fragrance area and an emphasis on iconic New York brands, many of which are North American Airport firsts and a new distinctly New York identity, we are elevating the airport retail experience to be on par with some of the city’s most renowned retail destinations”.
Bicoastal luxury evolution of airport retail, by DFS
At JFK, DFS offers a broad portfolio of luxury brands and products across key luxury categories — including spirits, wine & tobacco; beauty & fragrances; watches; sunglasses; and food — to meet the needs of the airport’s diverse customer profile. The Group has introduced several world-class brands to the airport for the first time - MAC Cosmetics, Armani Privé, and Tom Ford - and opened the first Jo Malone boutique in an American airport. DFS has also become the first airport retailer worldwide to offer the New York-based brand Bond No. 9. Adding to this uniquely local touch, DFS operates a stand-alone Kiehl’s boutique as well, representing yet another distinctively New York brand.
Further strengthening its focus on creating exceptional experiences for world travelers at JFK, DFS has also introduced exclusive luxury concepts within its retail floor. In its spacious 6,600 square foot beauty floor, the Group showcases a variety of Prestige Fragrances, bringing many luxury artisan and rare perfumeries’ collections for the first time to airport retail. Niche fragrance lines available through DFS at JFK include Penhaligon’s London, L’Artisan Parfumeur, The Different Company, and Bond No. 9. Additionally, DFS retails premium lines such as Hermès, Zegna, and Hugo Boss.
For the past several years, DFS has been working to create a premium airport retail environment and deliver world travelers a seamless shopping experience, while deepening its commitment to New York City. Since beginning development of its duty-free facilities at JFK T4, DFS has added over one hundred new jobs and upgraded 21,000 square feet of retail space, as well as renovating its existing concessions in Concourse A. DFS now offers a more integrated and enriched duty-free shopping environment across the entire airport.
The journey continues
In June this year, DFS announced a significant commitment to upgrading all of its North American Airport retail space; today, more than 95 percent of those renovations have already been completed. With brand new facilities now opened at LAX and JFK’s T4 only San Francisco International currently remains under renovation. It is set to be completed in early 2014.
“This is an exciting time for DFS Group in North America as we continue to collaborate with our airport partners in enhancing the passenger experience through exceptional retail offerings,” added Polly Nelson. “Not only have we invested more than $50 million USD in these upgrades, we are confident that they will provide airport travelers with a heightened retail experience, elevating the very role that shopping plays in departing passengers’ journeys around the world.”