DFS Masters of Fragrances debut in Abu Dhabi

Global DFS Masters of Fragrances debut in Abu Dhabi Guerlain_Abeille-Ailes-Argent.jpg

FEBRUARY 25, 2014 – The Masters of Fragrances exhibition presented at Manarat Al Saadiyat Gallery (The Place of Enlightenment) on April 10, 2014 is an unprecedented showcase of fine, one-of-a-kind and world-exclusive fragrances. This inaugural fragrance gala launches the DFS 2014 Masters Series of global events, which include Masters of Wines and Spirits in Singapore and Masters of Time in Macau.

Masters of Fragrances displays some of the most coveted and celebrated creations from the world’s legendary fragrance Maisons and boutique artisan brands. A selection of 26 distinctive fragrances from 22 renowned brands will create a collection of extraordinary refinement.

With a culture and history steeped in the traditions of rich and exotic perfumes, Abu Dhabi makes a fascinating backdrop for these exceptional fragrances. Layering the legend of Arabian perfumery with the modern expressions of scent, Masters of Fragrances is both a captivating destination and a point of departure in the alluring world of artisan fragrance.

“Masters of Fragrances is sure to become one of the most exciting events in the fragrance world. Clients will experience a collection of bespoke and never-before-seen offerings from the foremost fragrance houses and meet the esteemed leaders in the industry.”   
– Mr Philippe Schaus, Chairman & CEO, DFS Group

Dramatically displayed in a contemporary gallery setting are one-of-a-kind and exclusive fragrances from the world's most iconic brands including Dior, Guerlain, Amouage, Bvlgari, Salvatore Ferragamo and more.

The Masters of Fragrances exhibit will unfold in two parts: A private invitation-only gala event on April 10 at the Manarat Al Saadiyat Gallery—a modern art and culture center where the fragrances will take center stage as attendees explore the world of exclusive perfumes and engage with the experts from distinguished brands. Following the gala event, Masters of Fragrances will be transferred to Abu Dhabi International Airport Terminal 1 where it will reside until June 12, 2014, offering world travelers the opportunity to enjoy the creative presentation and shop the exclusive collection.

“Through Masters of Fragrances DFS has created a truly unique and sophisticated shopping experience for the global traveler. We enjoy a long-standing relationship with DFS and are very excited to offer to our distinguished clientele the curated and bespoke selections of Masters of Fragrances.”
– Mr Mohammad Al Bulooki, Chief Commercial Officer, Abu Dhabi Airports

“This finely curated collection of exquisite fragrances must be seen—and experienced—to be believed. We are delighted to partner with Abu Dhabi International Airport to premiere Masters of Fragrances to our valued customers and are sure this discerning group will love the best the fragrance world has to offer.”
– Ms Eléonore de Boysson, Executive Vice President, DFS Group, Europe and Middle East

Special guests at Masters of Fragrances include three masters within their fields, who will share their unique perspectives on the art of fragrance:

  • Michael Edwards: Author of the renowned Fragrances of the World, and an award-winning global authority on fragrance, will conduct scent workshops inviting the gala attendees to “develop their nose”
  • Tala Samman: Dubai-based lifestyle editor, award-winning blogger and a leading authority on fashion, beauty and style
  • Mark Colle: Antwerp-based international florist known for his innovative artistry within the fashion world, will be creating an original installation at the gala event