DFS

MARCH 31, 2014 – The world’s leading luxury travel retailer, today launched an array of enhanced services with LOYAL T. LOYAL T serves to extend the international travellers’ global shopping experience with DFS, from DFS airport locations to downtown Gallerias, further establishing DFS as the world traveller’s preferred destination for luxury shopping. LOYAL T benefits include leading Concierge services and personal shoppers who provide bespoke recommendations gleaned from extensive expertise in curating brands for the customer.

The LOYAL T programme is an evolution of the Platinum Services Club, which was originally introduced in Guam in 2005 and rolled out globally in 2006. Dedicated to offering premium customers unique and luxurious experiences, DFS expanded the programme with fully serviced lounges in 2008 and piloted a LOYAL T Beauty programme in Hong Kong in 2013.

Sibylle Scherer, President, Consumer Marketing and Branding, DFS Group said: “LOYAL T was inspired by and created for a new generation of luxury travellers who expect shopping experiences that are elevated by authentic, consistent and personalised services that they can trust. We allow members to unlock luxury and enjoy the exclusive privileges in our downtown Gallerias and through the convenience of shopping at our iconic gateway airports around the world. Members can also discover a heightened world of luxury through access to a range of unique and tailored personal services, products and extraordinary events.” 

Elevated levels of personal & bespoke services & experiences designed for you

The new LOYAL T programme offers four tiers of membership, providing exclusive benefits at each tier and flexibility to move up the tiers any time during the 24-month qualifying period.

Members of the highest two tiers of membership — PRESTIGE DIAMOND and PRESTIGE RUBY — are invited to our exclusive and one-of-a-kind global events such as the Masters Collection; become one of the first in town to know and gain access to previews and pre-orders of new arrivals, limited and exclusive brands and products; gain access to the PRESTIGE LOUNGE at T Gallerias; and enjoy transportation services to and from downtown hotels and DFS downtown stores.

The personal shopping service is one of the core features of LOYAL T. Available at all DFS downtown locations, multi-lingual personal shoppers ― experts across various categories ― recommend a curated selection of brands and products based on the lifestyle needs of members. Concierge services are also available to share local travel insights and recommendations, making every journey a unique and memorable one. Our most privileged LOYAL T members can continue their personal shopping experiences in the comfort and privacy of the PRESTIGE LOUNGE, or they can simply relax and indulge their senses with an authentic taste of the destination through the delicacies offered.

DFS’ LOYAL T programme will cover over 700 brands, in 26 airport and Galleria stores, 10 countries and across three continents.

Membership is available immediately with a single purchase. Along with the earning of status dollars, LOYAL T offers opportunities to redeem points for shopping rewards.

Arrival of T Galleria in Singapore, a heightened experience for the global traveller

T Galleria by DFS, also unveiled today, is a new landmark in Singapore that brings more than 300 of the world’s most-desired brands of beauty and fragrances, watches and jewellery, fashion and accessories, and wine and spirits, housed within a Galleria environment, allowing customers to unlock and discover the world of luxury.

Centrally located in the heart of Singapore’s Orchard Road shopping district, the four-storey T Galleria features a striking new façade resembling a beautiful jewellery box. The 100,000 square feet Galleria has an entirely redesigned interior with brands across beauty and fragrances, fashion and accessories, watches and jewellery, and wine and spirits. More than a shopping destination, T Galleria is a lifestyle hub where customers enjoy personal and bespoke services such as Concierge, multi-lingual sales associates and award-winning customer service that extends and enhances the experience of the destination.

As with all DFS stores worldwide, customers of T Galleria Singapore can enjoy worry-free shopping with 100% Worldwide Guarantee for all products including watches and jewellery. DFS continuously deploys the T Galleria rebranding across the world and will be completed by the end of 2014
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