APRIL 17, 2014 - Hong Kong – DFS Group (DFS), the world’s leading luxury travel retailer, has launched today the ‘T Galleria ♥ Hong Kong’ campaign, which aims to engage Hong Kong residents by tapping into their emotional connection with Hong Kong. Inspired by DFS’ global Spring/Summer 2014 campaign, T Galleria Hong Kong will be rolling out a range of activities, from an in-store activity where customers get the opportunity to have their unforgettable moments photographed within a mega postcard, to a photo exhibition in collaboration with some of Hong Kong’s most prolific Instagramers, and an Instagram contest open to the public.
By drawing inspiration from the T Galleria Spring/Summer 2014 campaign, which is centred around the postcard, a simple but powerful medium, and the emotions behind the act of sending postcards, T Galleria Hong Kong has created ‘T Galleria ♥ Hong Kong’. The first of its kind by a luxury travel retail brand, the photo exhibition will bring photographic works curated from social media to stores. Comprising photographic works by T Galleria Hong Kong’s employees and three popular Hong Kong-based Instagramers – Priyanka Boghani (@proboghani), Sharon SW Lee (@saladd), and Carmen (@auntiegold) – the exhibition will open the audience’s eyes to a unique perspective of the multiple faces of Hong Kong. Targeting both tourists and locals, this photographic collaboration serves as a reminder of the quintessential beauty of Hong Kong. The exhibition runs from April 26 to May 31 at T Galleria Hong Kong on Canton Road, Tsim Sha Tsui.
To further encourage exploration of the beauty of this city that is sometimes forgotten amidst our daily lives, an Instagram photo contest will be held concurrently, where Hong Kong residents will be invited to use their smartphones to capture the parts of the city they would like to recommend to travellers from around the world. Participants who share their snapshots on Instagram and other social media platforms will stand the chance to win HKD5,000 worth of shopping indulgence at any T Galleria Hong Kong locations in Causeway Bay, Tsim Sha Tsui and Tsim Sha Tsui East.
T Galleria by DFS is a landmark in Hong Kong that brings more than 300 of the world’s most-desired brands of beauty and fragrances, watches and jewellery, fashion and accessories, and wine and spirits, housed within a galleria environment, allowing customers to unlock and discover the world of luxury. Centrally located in Tsim Sha Tsui, Tsim Sha Tsui East and Causeway Bay, T Galleria is a lifestyle hub where customers enjoy personal and bespoke services such as concierge, multilingual sales associates and award-winning customer service that extends and enhances the experience of the destination.
There is a reason Hong Kong receives hundreds of thousands of visitors every year, so join us and snap Hong Kong with love!
