DFS Celebrates Lunar New Year 2019 - 'The Year of the Pig'!
JANUARY 14, 2019 - DFS Group, the world’s leading luxury travel retailer, will celebrate Lunar New Year 2019, ‘The Year of the Pig’ with a series of fabulous promotions, exclusive offers and fun interactive activities at select DFS airport stores and downtown T Galleria locations around the world.
DFS Group’s 2019 Lunar New Year campaign celebrates all that is important about this special time of year, with an extended offer to customers showcasing a curated selection of personalized items, exclusive products and offers from DFS’ “Give Joy” Holiday Gift Guide. Customers will be able to add unique touches to their selections at DFS’ ‘Personalization Gift Shop’ concept, which launched in time for the holiday season. Boasting an assortment of specially curated luxury gifts, the concept is designed to delight DFS’ discerning traveling customers and enhance their festive shopping experience. Customers will be able to personalize their gifts with special greeting messages in six languages; superb leather goods can be made unique with on-the-spot monogramming; and t-shirts and tote bags can be adorned with limited-edition emoji iron-on patches until February 17.*
In celebration of Lunar New Year 2019, DFS will host a range of exciting activities, including the ‘Fortune Catcher’ claw machine, and a WeChat Mini Program featuring the DFS Lunar New Year campaign, to encourage customers to choose a city-themed gift box to be filled with their wish-list items within a set time. The WeChat game provides customers with an opportunity to discover products and win a DFS e-shop coupon, and will be available at T Galleria by DFS, Hong Kong, Canton Road, T Galleria Beauty by DFS, Hong Kong, Causeway Bay and T Galleria by DFS, Hong Kong, Tsim Sha Tsui East.
The ‘Fortune Catcher’, is a game of skill enticing traveling customers to play and ‘catch’ a selection of gifts across DFS’ categories – from Fashion, Accessories and Beauty to Watches and Food, as well as best sellers from the most beloved brands.**
“Lunar New Year is one of the world’s most celebrated festivals and is a time for family, friends, giving, happiness and good fortune. As we welcome the Year of the Pig, we thank our loyal customers and look forward to welcoming new traveling customers to a luxurious shopping experience that only DFS can offer. Our Lunar New Year campaign enhances the pleasure of giving by offering an array of DFS exclusive products – for customers to show appreciation to loved ones or treat themselves to something extra special at this special time,” said Ariel Gentzbourger, DFS Group Executive Vice President Merchandising.
Traveling customers will be able to experience local celebrations and traditions as well as other in-store activities available per location.
*Assortment of personalization items vary per location.
**To play the Fortune Catcher and get a prize, customers must meet the designated threshold per location to redeem a coin to play. Each coin allows the customer to play only once.
DFS’ Personalization Gift Shops will be available in the following locations:
DFS, Abu Dhabi International Airport
T Galleria by DFS, Hawaii
T Galleria by DFS, Okinawa
T Galleria by DFS, Sydney
T Galleria by DFS, Guam
T Galleria by DFS, Saipan
T Galleria by DFS, Singapore
T Galleria by DFS, Angkor
T Galleria by DFS, Hong Kong, Canton Road
T Galleria by DFS, Hong Kong, Tsim Sha Tsui East
T Galleria Beauty by DFS, Hong Kong, Causeway Bay
T Galleria by DFS, Macau, City of Dreams
DFS’ Fortune Catcher will be available in the following locations: