DFS Group and Longines Celebrate 50 Years of Partnership with an Exclusive TImepiece Release
DECEMBER 17, 2018 - DFS Group, the world’s leading luxury travel retailer, and the Swiss watch brand Longines, have joined together to commemorate 50 years of partnership with the release of The Longines Master Collection - DFS Special Edition in two sizes with interchangeable straps, available exclusively at select DFS airport stores and downtown T Galleria locations around the world from January 1, 2019.
To celebrate the 50-year milestone partnership, Longines has created an exclusive model of the sought-after The Longines Master Collection in two sizes. The watch displays a sunray silver dial and black Roman numerals available in 29mm and 40mm with two interchangeable straps in stainless steel and brown alligator, both fitted with a folding safety clasp finished with a transparent case back. The Longines Master Collection - DFS Special Edition is the perfect contemporary illustration of tradition, elegance and performance, values dear to Longines. The exclusive and unique timepiece symbolizes DFS’ and Longines’ unrivalled commitment to high-end quality.
“DFS is honored to celebrate the milestone anniversary of our long-term partnership with Longines with these exceptional and exclusive pieces,” said Matthew Green, DFS Group Senior Vice President, Watches and Jewellery. “At DFS, we continually seek to offer our traveling customers new and exclusive products, and The Longines Master Collection - DFS Special Edition is the perfect example of this commitment.”
“For over 50 years, Longines and DFS, have delivered exceptional timepieces to watch lovers and travelers and we could not be more thrilled to celebrate our partnership with this global release,” said Walter von Känel, President of Longines, “This exclusive watch signifies what Longines has always stood for – sharing the values of tradition, elegance and performance through uniquely designed watches.
DFS brings The Longines Master Collection - DFS Special Edition to global travelers, luxury shoppers and discerning customers who value unique and high-quality timepieces.
Created especially for DFS, The Longines Master Collection - DFS Special Edition will be available for purchase at T Galleria by DFS and DFS airport stores globally from January 1.
ABOUT THE LONGINES MASTER COLLECTION
In 2005, Longines launched the line that would become its flagship: The Longines Master Collection. From the beginning, the collection enjoyed an undeniable level of success, propelling its status as the iconic representation of Longines watchmaking expertise. Over the years, The Longines Master Collection has been enhanced by new features but has never lost sight of the timeless classical elegance that is emblematic of the brand, and that contributes to its global success.