DFS Group to Host Salvatore Ferragamo's "The Art of Shoemaking" Road Show in Hong Kong and Macao
SEPTEMBER 25, 2013 - From September 28 to October 6, 2013, DFS Group (DFS), the world’s leading luxury travel retailer, and Salvatore Ferragamo, one of the global leaders in the luxury sector, will promote “The Art of Shoemaking”, a road show that will allow shoe-lovers to discover the behind-the-scene of a Ferragamo shoe. The event will be hosted at DFS’ selected locations in Hong Kong and Macao.
In order to demonstrate Ferragamo’s astonishing level of craftsmanship and extraordinary quality of materials in each handmade shoe, an expert craftsman will fly from Florence to create a Ferragamo shoe directly in front of the public, explaining the various stages of a handmade “made in Italy” product.
“As the experts in curating luxury retail experiences for world travellers, we are excited and proud to partner with Salvatore Ferragamo in offering our customers a unique viewpoint into the Art of Shoemaking by one of the craft’s most skilled artisans,” said Harold Brooks, President for Global Merchandising of DFS Group.
“We are delighted to partner with DFS for ‘The Art of Shoemaking’ in Hong Kong and Macao,” said James Ferragamo, Ladies Leather Goods Director. “Salvatore Ferragamo is renowned globally for our shoes highly recognizable creativity and design, appreciated by the most demanding customers for their quality, fine craftsmanship and extreme attention to details. This road show will be a unique occasion to get to know and appreciate the creative tradition of Salvatore Ferragamo, the great innovator who revolutionized women’s shoes with new models, volumes and materials.”
“The Art of Shoemaking" will kick off at DFS Galleria Macao at the Shoppes at the Four Seasons before travelling to DFS Galleria Hong Kong at Sun Plaza. The exhibition will conclude at Hong Kong International Airport and which will mark the first time the craftsmanship of Salvatore Ferragamo will be showcased on the departures side of a major international airport hub.