DFS group to host the last great watchmaker event of 2013 - Master of Time - in Macau this December
NOVEMBER 19, 2013 - Macau – On December 7, DFS Group (DFS), the world’s leading luxury travel retailer, will host the opening of the fifth annual Masters of Time, Asia’s premier retail exhibition of Haute Horlogerie. Considered one of the finest events of its kind worldwide, Masters of Time features a collection of more than 400 timepieces by 35 prestigious watchmakers. Bringing together both masterpieces and the masters who make them, the exhibition will begin with a gala event co-hosted by Shoppes at Four Seasons. That evening, 2,000 watch enthusiasts and connoisseurs will converge upon the soon-to-be rebranded T Galleria Macau at Shoppes at Four Seasons, after which the collection will remain open for public viewing through 15 February 2014.
“As the cornerstone of our signature Masters Collection of exceptional exhibitions of luxury across all key categories, Masters of Time is one of the finest watch events of the year on the calendars of watch connoisseurs and collectors,” said Mr Philippe Schaus, Chairman and Chief Executive Officer, DFS Group. “It is truly an honour for us to have the distinction of hosting such an exceptional event in celebration of the world of Haute Horlogerie.”
“Sands Retail is pleased to be partnering for the fifth consecutive year with DFS for the incomparable Masters of Time exhibition at its spectacular new location at Shoppes at Four Seasons,” said David Sylvester, Senior Vice President of Global Retail, Sands Retail. “Masters of Time is the largest watch exhibition in Asia, and continues to surpass itself each year. It is an iconic event that our customers look forward to for viewing and purchasing some of the finest and most exclusive timepieces in the world. Offering this unique exhibition to our visitors is also part of our commitment to bring unparalleled experiences to Macau in shopping, entertainment, sports, and must-see exhibitions.”
This year, Masters of Time will offer guests the opportunity to encounter both new watchmakers and esteemed industry leaders - to experience in person the heritage, craftsmanship and artistry of an unparalleled collection of timepieces. Drawing upon its long-standing partnerships with some of the world’s most sought-after brands and half a decade of experience in introducing customers to rare and exclusive pieces, DFS will also host special brand exhibitions, providing the opportunity to meet the master craftsmen and artisans behind several of the extraordinary watches on display. They include representatives from Chopard, Jaquet Droz, Montblanc, Officine Panerai, Roger Dubuis and Van Cleef & Arpels.
The finely-curated collection features the latest designs, technical advancements, and artistic creations in watchmaking today, including numerous limited-editions and one-of-a-kind timepieces available for the first time in Asia with Masters of Time. Among them, making their Asia debuts after Baselworld, are the Kantharos by Christophe Claret, the Nomad Dual Time by. H. Moser & Cie. and the Galet Traveler by Laurent Ferrier. At the event, Frank Muller will also bring its 10th Anniversary Crazy Hours Exhibition to Macau for the first time. As always, Masters of Time – an exhibition renowned for its diversity and representative showcase of only the best in watchmaking – will also once again feature the full spectrum of the latest and most extraordinary timepieces by the world’s top watchmakers, including Blancpain, Breguet, Bulgari, Girard-Perregaux, Glashütte Original, Greubel Forsey, Hublot, IWC Schaffausen, Jaeger-LeCoultre, Richard Mille, Ulysse Nardin, Vacheron Constantin, and Zenith.
“After an enormous year for the watch industry, we are very proud to be bringing the year to a triumphant close with Masters of Time – the only retail exhibition in the world of its calibre,” said Mr Harold Brooks, President Global Merchandising, DFS Group. “Throughout 2013, our expert merchandising team has searched far and wide for the finest timepieces from the best watchmakers, and the resulting collection will offer our guests the opportunity to embark upon a similar journey of discovery as they explore this unrivalled array of fine timepieces.”
Masters of Time in Macau is the fifth annual run of the event and conclusion of the 2013 Masters Collection, a signature DFS program of exhibitions that also includes Masters of Wines and Spirits, which will take place next week in Singapore. Fulfilling its commitment to celebrating the pinnacle of luxury, the Masters Collection showcases DFS’ unique ability to define and merchandise the best of the best across all core pillars of luxury