DFS Launches Annual First Class Beauty Campaign Globally
JUNE 8, 2015, HONG KONG – DFS Group, the world’s leading luxury travel retailer, is launching a month long celebration of all things beauty with its annual First Class Beauty campaign. From July 1 until July 31, 19 DFS stores in 7 countries will unveil a series of product exclusives, events and tutorials from leading skincare and makeup experts in the world’s largest beauty promotional program.
“Inspired by our customers’ jet set lifestyle, First Class Beauty is a seamless, multi-brand experience to support travelers’ beauty and skincare needs throughout every stage of their journey,” said Ariel Gentzbourger, Senior Vice President, Global Merchandising – Beauty, DFS Group. “For over 50 years, DFS has reimagined the traveler’s beauty shopping experience, and we’re confident that with our First Class Beauty event we’re continuing to surprise and delight our loyal beauty shoppers.”
With First Class Beauty, DFS introduces an exclusive product program tailored to the global traveler’s desires. Whether it’s before, during or after takeoff, DFS Beauty advisors along with industry experts will demonstrate how 18 key Travel Essentials products will suit customers’ needs wherever their journey takes them. First Class Beauty also brings eight exclusive products to DFS from leading beauty brands such as Givenchy, Guerlain and SK-II.
Featured events throughout include special offers and rewards for purchases such as the exclusive First Class Beauty travel bag designed to fit your must-packs for any destination, complimentary refreshments and guest make-up artist sessions. The celebratory atmosphere continues with specially designed visual installations which allow customers to take photographs to share.
Throughout our First Class Beauty events, customers can enjoy DFS’ 100% Global Guarantee, ensuring that all merchandise is completely authentic and that after-sales service centers will refund, repair and accept the return of merchandise worldwide. Visitors will also have a chance to sign up and earn points for the LOYAL T by DFS program, the world’s most extensive global luxury rewards program covering over 700 brands in 26 airport and T Galleria by DFS stores in 10 countries across three continents. The multi-tier program connects loyal members with an extraordinary array of increasing benefits and exclusive experiences including personal shopping assistance, concierge services and pre-order and pre-sale of new beauty brands.
Social media fans of DFS will also have a chance to win First Class Beauty exclusive products by sharing their beauty photos on Facebook, Instagram and at TGalleria.com with #FirstClassBeauty.