DFS and Bally to Launch Exclusive New Galaxy Sneaker for Men and Women




DFS and Bally to Launch Exclusive New Galaxy Sneaker for Men and Women

グローバル DFS and Bally to Launch Exclusive New Galaxy Sneaker for Men and Women Bally top.jpg

APRIL 27, 2018 - DFS Group, the world’s leading luxury travel retailer, and Swiss luxury brand Bally are bringing back classic 1980s design with the launch of the new DFS x Bally Galaxy sneaker for men and women.

A replica of one of Bally’s most iconic products, the new Galaxy is the company’s lightest sneaker yet. Available in two versions, a maroon for men and a blush derivation for women, both pay tribute to Bally’s origins in elevated sportswear, mixing luxury suede and leather detailing with a more breathable canvas and a new sporty treaded sole that provides greater traction.

“At DFS, newness and innovation are hallmarks of our approach to delighting our customers. We are thrilled to be partnering with Bally on this exciting rendition of the Galaxy sneaker, and to introduce yet another product to our customers that is available only at DFS stores worldwide,” said Sibylle Scherer, DFS President Merchandising and Consumer Marketing.

"Born in 1983 and recently relaunched, Bally’s Galaxy remains as modern and stylish as ever, whether you're hitting the track or walking the city streets. We are delighted to be partnering with DFS to share this iconic sneaker with a whole new generation of Bally lovers,” said Frédéric de Narp, CEO Bally Group.

The Galaxy is part of Bally’s Retro Sneaker Collection, a re-release of some of the company’s most iconic sneaker styles from the past four decades. The new collection includes four replicas of the most successful lace ups, from hip-hop era classics to tennis shoes and sporty runners.

DFS and Bally will officially launch the new Galaxy sneaker on Saturday May 12 at T Galleria by DFS, Macau, City of Dreams. Following its release, the sneaker will be available exclusively at T Galleria by DFS stores worldwide.