DFS group expands luxury retail offering in Okinawa's new international airport terminal
FEBRUARY 20, 2014 –DFS Group, the world’s leading luxury travel retailer, announces the opening of its new store in Okinawa’s newly-opened Naha Airport International Terminal building. The Group also unveiled a new, exclusively-designed retail identity and logo for Okinawa, which reflects the unique cultural heritage of the area, and introduced a range of exclusive, local luxury products available only to travellers in the Okinawa prefecture.
In celebration of the store opening, DFS held a ribbon-cutting ceremony on Monday, February 17, where DFS representatives were joined by Yoritaka Hanashiro, President of Naha Airport Building Co., Ltd., as well as a group of journalists from across Japan. Speaking at the ceremony, Mitsunaga Ogawa, Representative Director of DFS Okinawa said:
“DFS arrived in Okinawa almost twelve years ago, when the islands were just emerging as a popular vacation spot, and we have consistently provided domestic travellers at Naha airport with the world class brands and personalized service they have come to expect from us. Today, Okinawa has become one of the most popular holiday destinations in Asia, welcoming an increasing number of visitors from neighbouring locations such as Taiwan, South Korea, Mainland China and Hong Kong. With our promise to be the world traveller’s preferred destination for luxury shopping, we are excited to be bringing our curated shopping experience to global customers in the new international terminal.”
During the ceremony, DFS also unveiled its new unique retail identity which will be featured on its retail locations across Naha Airport, including a new logo design featuring images symbolic to the Okinawa prefecture – the hibiscus flower and the famous world heritage monument, Shuri Castle.
DFS also introduced a new range of exclusive, locally-sourced products including Awamori, Japan’s oldest distilled liquor indigenous and unique to Okinawa, as well as Japanese-branded watches, tobacco and an assortment of local products, including the number one selling food item in Okinawa, benimo (purple sweet potato tart). The stores will also offer a wider selection of curated products across DFS’ core pillars of luxury, including beauty & fragrances, watches, and jewellery & sunglasses.
Yoritaka Hanashiro, President of the Naha Airport Authority, congratulated DFS on the new store opening:
“Tourism is an important contributor to the social and economic well-being of Okinawa, and we want those who visit to experience the island’s special culture and unique offerings in our airport. With the opening of DFS’ store in Naha’s International terminal, we are pleased to be providing a memorable and exceptional shopping experience for all of our visitors.”
DFS was first established in Japan in 1974, and currently has airport stores in Tokyo’s Narita International Airport, as well as Okinawa’s Naha Airport. Okinawa is also home to one of DFS’ downtown Galleria store, the first and only duty-free downtown shopping mall in Japan for domestic travellers.