DFS Group Kicks Off Its 6th Annual "First Class Beauty" Campaign


DFS Group Kicks Off Its 6th Annual "First Class Beauty" Campaign

グローバル DFS Group Kicks Off Its 6th Annual

AUGUST 6, 2019 – DFS Group kicked off its annual First Class Beauty campaign, themed “Your One-Stop Beauty Destination” in style on August 1 at T Galleria Beauty by DFS, Hong Kong, Causeway Bay. The world’s leading luxury travel retailer showcased the best of beauty to traveling customers, unveiling an unparalleled range of exclusive products and experiences from more than 40 leading brands.


This latest edition of First Class Beauty represents an assortment of makeup, skincare and fragrances that is essential for anyone on the move. Showcasing three travel and beauty themes - City Nights, Natural Escape and Beach Getaway - First Class Beauty features products with endless possibilities for the world traveler to discover the very best of beauty.


Over 300 VIP customers attended the lavish launch party. The ground floor of T Galleria Beauty by DFS, Hong Kong, Causeway Bay was transformed into an exhilarating “beauty disco” complete with a DJ, as guests thronged to try special First Class Beauty cake-pops and chocolate-dipped strawberries while sipping on a Bailey’s exclusive strawberries-and-cream cocktail crafted in celebration of First Class Beauty. The DFS x Meitu interactive lip bar boasted the latest in AR make-up application, while beauty lovers were delighted by beauty-themed entertainment such as glitter hairstyling and eye makeup application. Others tried their luck at the Claw Machine for travel-sized gifts, as well as standing a chance to win one of the DFS exclusives from a handful of the world’s leading beauty brands.


A Hong Kong based art and lifestyle company, in collaboration with First Class Beauty, delighted celebrities and VIP guests with a make-it-yourself Crystal Lip Balm and Glitter Bath Bomb workshop – using only the finest organic and local ingredients.


“With the discerning traveler at the heart of all we do, we have put all our efforts into developing experiences and products that respond to their needs with creativity and flair. This year’s First Class Beauty reflects three travel moods that inspire a wide spectrum of make-up looks and beauty regimes,” said Christophe Marque, Senior Vice President Beauty, DFS Group. “We are immensely proud to partner with more brands than ever before to create these exclusive pop-ups, all dedicated to first-class beauty.”


DFS’ First Class Beauty campaign “Your One-Stop Beauty Destination” will continue worldwide at 25 DFS and T Galleria by DFS stores across 16 destinations with an ongoing calendar of exciting and interactive experiences until August 31.