T GALLERIA BY DFS CELEBRATES OUR LOVE OF TRAVEL WITH EXCLUSIVE COLLECTION
March 1, 2017 - T Galleria by DFS, the world’s leading luxury travel retailer, is proud to announce the launch of “From Venice with Love”, an exclusive collection of over 50 covetable products celebrating the most romantic city in the world, Venice, and our love of travel. Inspired by the colors of Italy and the opening of T Fondaco dei Tedeschi in Venice, DFS partnered with over 30 brands across the retailer’s five pillars of luxury to create the exclusive collection available in T Galleria and DFS stores worldwide beginning March 1. From the best of Italian fashion to fragrance to food, the collection features a range of international and Italian designers with standout pieces from Armani, Aquazzura, Gucci, Longines, Salvatore Ferragamo and Valentino.
“For centuries, Venice has inspired generations of craftsmen with its heritage of luxury. With the opening of our first European location at T Fondaco dei Tedeschi in Venice, we wanted to create a collection that epitomizes a sense of place and captures the essence of Italy for travelers visiting DFS locations all over the world,” said Sibylle Scherer, President Merchandising and Consumer Marketing, DFS Group.
Located on the Grand Canal, a few steps away from the famous Rialto Bridge and within walking distance from St. Mark’s Square, T Fondaco dei Tedeschi occupies one of the city’s most venerated buildings, the 800-year old Fondaco dei Tedeschi, which began its life as a place of exchange for northern merchants and was used for centuries to trade spices, silk and other goods between the Orient and Europe. Renowned for its curated collection of over 200 brands, the Alajmo family’s latest restaurant AMO and an Events Pavilion dedicated to showcasing Venice’s arts and culture, T Fondaco dei Tedeschi is a destination unto itself, encapsulating the spirit of Venice within its ancient walls.
The launch of “From Venice with Love” corresponds with the debut of T Galleria’s Spring 2017 campaign – “Love of Travel” which follows British model Alex Libby and Hong Kong fashion blogger Cindy Ko as they embark on a journey of discovery through the maze of Venice’s streets and canals, all captured by British documentary photographer Tom Craig.
“This season we were inspired by travel and the way a place or experience shapes and changes you. Alex and Cindy bring that journey to life as they share their adventure of exploration, uncovering Venice’s beauty, art, architecture, music and people. Through Tom’s lens, we created a visual love affair with Venice, sharing with our customers that joy of discovering something for the first time and providing a new take on the Floating City,” said John Gerhardt, Senior Vice President Creative Branding Direction, DFS Group.
Throughout March, April and May, customers can immerse themselves in the campaign across DFS’ 17 airport and 18 downtown T Galleria stores as well as online and on DFS’ social media channels. Visitors to DFS.com will encounter a dedicated microsite that utilizes 360-degree video to transport viewers to hotspots around Venice, including the Peggy Guggenheim Museum, Harry’s Bar and T Fondaco dei Tedeschi. In stores, shoppers will discover window displays and photo opportunities that serve as jumping off points to their next journey as well as art installations and in store activations that bring the spirit of Venice to life.
All T Galleria and DFS stores will have dedicated pop-up spaces to showcase the “From Venice with Love” collection, allowing travelers to take home a piece of Italy no matter which DFS location they visit.
“Ultimately, both our campaign and collection speak to a value at the core of the DFS experience – that thrill of discovery and passion for travel,” added Scherer. “We’re confident travelers will love joining us for this new and exciting journey as they continue to make memories with DFS.”
Discover the exclusive “From Venice with Love” collection of great gifts and covetable pieces starting March 1 at T Galleria and DFS stores worldwide.