Since launching in 2017, La Bouche Rouge has defined a new standard in pure, sustainable beauty. Starting with the lipstick as its icon, the Paris-based Maison has set out to unite French traditional craftmanship and eco-responsibility. Concerned that the cosmetics industry is a huge environmental polluter and that 83% of water is filled with microplastic, a La Bouche Rouge lipstick consists of a plastic-free and refillable fine leather case and an eco-refill. The Maison’s belief is that craftsmanship and artisanal tradition is the most beautiful way to fight plastic usage and to put traditional know-how back into our lives. This know-how is combined with technological innovation expressed through the four years of research and 423 formulations to create a true Serum Formula. The Maison’s ambition is to create a lipstick that offers the most extraordinary makeup results with an intense color, comfort of application and exceptional hold without microplastic, paraffin, parabens, animal fat or beeswax.
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