DFS CELEBRATES THE ‘BEST OF YOU’ WITH 7TH ANNUAL FIRST CLASS BEAUTY CAMPAIGN
OFFERING THE LATEST IN BEAUTY TO SHOWCASE CUSTOMERS’ INDIVIDUALITY AND DIVERSITY
JULY 26, 2021 – DFS Group, the world’s leading luxury travel retailer, is bringing back its First Class Beauty campaign for the seventh year with a month of exclusive products and activations from leading beauty brands. From August 1 to 31, select DFS stores in Australia, Hong Kong, Japan, Macau, New Zealand and North America will be transformed into the ultimate beauty playground for customers to experience and shop the latest skincare, makeup and fragrances.
This year’s edition of First Class Beauty, themed “Best of You”, celebrates individuality and encourages customers to enhance and embrace their unique beauty. Through a variety of activations and pop-ups* from participating brands including Giorgio Armani, Clarins, Guerlain, YSL, Sisley, Givenchy, Shu Uemura, Clé de Peau, NARS and Shiseido, the campaign aims to spark empowerment and recognize diversity as well as support customers in showcasing their best no-filter looks.
On August 7, DFS will also host its biggest beauty event of the year at T Galleria by DFS, Macau, Shoppes at Four Seasons featuring workshops, services, gifts and branded activations.
“We are pleased to present our First Class Beauty campaign once again for our discerning customers to discover the latest in beauty,” said Christophe Marque, Executive Vice President Global Marketing and Beauty Merchandising, DFS Group. “Through this year’s ‘Best of You’ theme, we also hope to help our customers celebrate and enhance the special qualities that makes each of them unique.”
*Activations and pop-ups may vary per location. Visit DFS.com for the latest details.