JULY 8 2019 – DFS, the world’s leading luxury travel retailer, has partnered with Swiss watchmaker Tissot to launch the exclusive Tissot Le Locle watch, featuring, for the very first time a diamond encrusted dial at select DFS Gallerias and airport stores around the world. The timepiece seamlessly weaves precision with eternal sophistication.
Founded and headquartered in Le Locle, Switzerland since 1853, Tissot strives in being “innovators by tradition”, seeking excellence and quality in meticulously-made watches at affordable prices. First introduced for the brand’s 150th anniversary, the Le Locle collection has become the best seller within the Tissot collection. With the watchmaker’s hometown – the cradle of the watchmaking industry – as this collection’s namesake, homage is instantly paid to the values of traditional craftsmanship. Gaining inspiration from the clock in Le Locle’s grand church tower, the timepiece features Wesselton diamonds and classic Roman numerals, exquisitely marrying heritage with a modern, elegant flair.
“DFS is delighted to be partnering with Tissot in developing an exclusive and timeless piece for our discerning traveling customer with evolving tastes,” said Matthew Green, DFS Group Senior Vice President Watches and Jewelry. “This classic Le Locle watch with a contemporary elegance pays homage to the brand’s heritage and demonstrates DFS’ and Tissot’s shared vision in offering modern timepieces to our customers, backed by a passionate commitment to quality.”
“The introduction of the exclusive Tissot x DFS Le Locle watch showcases our commitment to offering extraordinary pieces through an unrivalled commitment towards high-end quality,” said François Thiébaud, Tissot President. "It brings a swiss precision and heritage coming together with our long-trusted partner, DFS in developing this exclusive timepiece hand in hand, modernizing a classic timepiece from one of our most prominent collections.”
The Swiss watchmaker has been official timekeeper for the world championships in a multitude of sports for decades. Fusing traditional watchmaking with modernity and a deep-rooted knowledge of watch making and mechanical abilities, each Tissot Le Locle features an updated Clou-de-Paris dial, stainless steel case with rose gold coating and Wesselton diamonds with a special engraved case that shows the beating heart from within.
The DFS-exclusive Tissot Le Locle Watch can be purchased at select DFS downtown T Gallerias and airport stores worldwide until September 30.