DFS Group Celebrates Mido's 100th Anniversary with Exclusive Timepiece
MARCH 14, 2018 - DFS Group, the world’s leading luxury travel retailer, and premium Swiss watchmaker Mido, have joined together to commemorate Mido’s 100th anniversary with the release of an exclusive watch piece which is available exclusively at select T Galleria by DFS stores and airports across the globe.
The newly released Mido Commander Big Date features the namesake date complication situated at six o'clock, in the form of a large polished and sandblasted date aperture offering unrivaled legibility. The timepiece also boasts Mido’s flagship automatic movement, the Caliber 80, which offers a generous power reserve of up to 80 hours. This iconic watch adopts the codes that grant the Commander its legendary status – a black sunray satin-finished dial that is extremely pure, protected by an elegant round two-tone case in satin-finished stainless steel and enhanced by a polished bezel with rose PVD treatment.
The timeless and versatile DFS exclusive edition of the Mido Commander Big Date is the perfect gift for men looking for a timepiece that is high performing, yet sleekly elegant.
“DFS is honored to celebrate Mido’s 100th anniversary with this exceptional watch, and to be chosen as their official travel retail partner to commemorate such a special occasion,” said Christophe Chaix, Senior Vice President Fashion, Watches, Jewelry and Accessories, DFS Group. “At DFS, we continually seek to offer our traveling customers newness and innovation, and The Commander Big Date is a perfect example of this commitment.”
“We are delighted to celebrate our 100th anniversary with our esteemed long-term partner DFS through special activities and this model. The Commander Big Date is a very special timepiece that emphasizes the Commander’s legendary status in the world of watches. It symbolizes everything that Mido stands for - timeless design, superb quality and technical innovation,” said Mido’s President Franz Linder.
Throughout March and April, shoppers can discover the Commander Big Date exhibition and interact, via exclusive DFS x Mido photo booths, with “Robi the Robot”, Mido’s ambassador which was first introduced in 1939. The exhibition displays an array of archival pieces showcased alongside current best sellers to narrate Mido’s story over the years.
These special exhibitions are displayed at T Galleria by DFS, Macau, City of Dreams, T Galleria by DFS, Macau, Shoppes at Four Seasons and T Galleria by DFS, Singapore. Additional smaller pop ups will be highlighted in T Galleria by DFS, Hong Kong, Canton Road, T Galleria by DFS, Hong Kong, Tsim Sha Tsui East and T Fondaco dei Tedeschi by DFS in Venice.