DFS GROUP TAKES ALLSAINTS INTO GREATER CHINA WITH FIRST DUTY FREE STORE AT T GALLERIA BY DFS, CITY OF DREAMS
SEPTEMBER 27, 2017, HONG KONG/MACAU – DFS Group has partnered with contemporary British fashion retailer AllSaints to open the first AllSaints Duty Free store in the Greater China region,exclusively at T Galleria by DFS, City of Dreams in Macau.
The 170-square meter AllSaints boutique showcases a selection of contemporary men’s and women’s ready-to- wear and a complete lineup of bags and shoes, adding a uniquely edgy touch to the wide fashion selection already available at T Galleria by DFS, City of Dreams. Reflecting the brand’s signature urban-cool designs and East London roots, the boutique’s décor features industrial-style black cast-iron adornments and exposed concrete, providing a striking contrast to the airy expansiveness of DFS’ department store.
AllSaints’ collections spring from the brand’s core values, reflecting the edgy, unique culture of its home location of East London. With a rich history of craftsmanship in premium leather, AllSaints also offers unique design including knitwear and denim wear, available only at the flagship fashion destination at DFS’ City of Dreams store in Macau.
“AllSaints is an exciting new addition to our fashion portfolio at T Galleria by DFS, City of Dreams. We are delighted to introduce a wider ready-to- wear selection for our customers in Macau and offer more fashion-forward brands alongside our curated luxury offering,” says Christophe Chaix, Senior Vice President, Fashion, Watches, Jewelry and Accessories at DFS Group.
The new AllSaints boutique is located in DFS’ largest luxury shopping destination in Macau, nestled in the heart of Asia’s leading integrated resort City of Dreams. Throughout 2016, DFS embarked on a landmark expansion of the must-visit store which now spans over 173,000 square feet and comprises a shoe hall and a men’s lifestyle zone in addition to fashion, watches and jewelry boutiques. T Galleria by DFS, City of Dreams offers over 230 brands, regularly replenished with unique labels from all around the world.