DFS AND PARFUMS CHRISTIAN DIOR LAUNCH DFS X DIOR SUMMER PARTY AT DFS GLOBALLY
JUNE 20, 2019 – DFS Group, the world’s leading travel retailer, has partnered with Christian Dior Parfums to present the DFS x Dior Summer Party pop-up experience – a luscious and leisurely journey taking place from July1-31 to celebrate the arrival of summer. Kicking off in T Galleria by DFS, Macau, City of Dreams, the exclusive pop-up will then travel across DFS’s global network of retail stores.
The DFS x Dior Summer Party is an exceptional opportunity for customers to create unique memories of this indulgent season. Exclusive products and colorways are ripe for the picking in the DFS x Dior Summer Party, perfect for the world traveler who seeks to look and feel their very best across all time zones or wishes to transform their look between basking in the summer sun, socializing at sunset and dancing under a moonlit sky. Celebrate Dior’s signature shade of pink, reflecting the best hues of summer.
“DFS is proud to partner once again with Parfums Christian Dior, with this exclusive Summer Party concept,” said Christophe Marque, Senior Vice President Beauty at DFS Group. “We aspire to tantalize our traveling customers’ senses, and this beautiful pop-up is a perfect example of our commitment to combining exclusivity and entertainment with world-class brands.”
“Parfums Christian Dior and DFS have always shared a powerful synergy when it comes to providing excitement and innovation to our customers,” said Leonardo Ferracina, Dior Travel Retail Director Hong Kong, Macau, Korea, SEA.“Our exclusive Dior Summer Party pop-up for DFS is an indulgent start to an exciting and vibrant Summer, enriched with the signature of our Dior products.”
DFS x DIOR SUMMER PARTY
The DFS x Dior Summer Party pop-up is a fun, bright and playful wonderland for all beauty lovers to indulge in.
Explore and find your Summer beauty essentials – take a seat at the Dior Summer bar to enjoy complimentary Make-up and Fragrance consultations, guided by the advice and expertise of Dior’s Make-Up Artists. Exclusive to DFS, discover the Dior Lip Glow Trio Set in three of the Maison’s most popular colors.
SUN KISSED LIPS
The DFS exclusive Dior Lip Glow Trio is a luscious kiss of color, perfect for the hottest party or summer romance. The trio comprises a selection of alluring colors – the ultimate bestselling 001 Pink, 008 Ultra Pink and 004 Coral - to be suit the season.
A FLORAL COCKTAIL
Recline on the exclusively designed loungers, take a plunge among the colorful floats or indulge in a fresh Miss Dior Blooming Bouquet cocktail, featuring a sparkling mix of peony and rose and a fresh twist of citrus, paying tribute to Christian Dior’s legendary love of flowers.
DIOR SUMMER PARTY
Be camera ready and be star of your own show once you have arrived at your summer destination. Guests are encouraged to customize a live photo polaroid and write a personalized postcard to their loved ones.
Cool summer beats will throb to a curated music playlist.
Lucky guests will also have the chance to snag a limited-edition Dior Summer Party bracelet at a Claw Machine and also stand a chance to win a DFS x Dior Exclusive gift with purchase.
EXCLUSIVE GWP OFFERS
Exclusive to DFS, enjoy global access and exclusive benefits during the DFS x Dior Summer Party pop-up to add to your must-have beauty essentials.
These promotions serve to extend the international traveler’s global shopping experience with DFS, further establishing DFS as the world traveler’s preferred destination for luxury shopping.
The DFS x Dior Summer Party pop-ups are available at the below selected DFS airport stores and downtown T Galleria locations beginning July.
- T Galleria by DFS, Hong Kong, Canton Road
- T Galleria Beauty by DFS, Hong Kong, Causeway Bay
- T Galleria by DFS, Macau, City of Dreams
- T Galleria by DFS, Macau, Shoppes at Four Seasons