DECEMBER 8, 2014, Hong Kong - DFS Group (DFS), the world’s leading luxury travel retailer, today launches an exceptional charity campaign in partnership with the world’s largest wish-granting organization, Make-A-Wish®. The “Joy To Your World” campaign features a star-studded line-up of twelve celebrity ambassadors from Asia, who will help to grant wishes to children who are battling life-threatening illnesses.
From December 1 onwards, DFS and the celebrity ambassadors will invite the public to unite and share their joy in support of those most in need during the holiday season. To participate in this campaign, follow @DFSOfficial on Instagram and Facebook and #JoyToYourWorld
“We are honoured and excited to partner with Make-A-Wish this year in support of children in need. DFS is committed to giving back to the communities where we live and work, and we believe it is especially important during the holiday season to bring joy to those in need,” says Philippe Schaus, Chairman and Chief Executive Officer of DFS Group.
The mission of Make-A-Wish is to grant the wishes of children with life-threatening medical conditions. Since its inception in 1980, Make-A-Wish has collectively granted the wishes of more than 334,000 children in nearly 50 countries. Each wish that comes true inspires the children to persevere against their illnesses.
“We are grateful to the kind and generous support of DFS and the ambassadors. With their help, we can continue to put smiles on the faces of the courageous children we serve around the world,” says Make-A-Wish International President and CEO, Jon Stettner. “The impact our wish experience has on wish children, families and communities around the world is truly inspiring and life-changing. DFS’ support is critical to helping us execute our mission and grant these heartfelt wishes.”
The twelve celebrity ambassadors partnering with DFS are Aaron Kwok, actor and singer (Hong Kong/China), Beni, singer (Japan), Bonnie Chen, model (China), Carina Lau, actress (Hong Kong/China), Chi-Lam Cheung, actor and singer (Hong Kong/China), Denise Keller, TV host (Singapore), Donnie Yen, actor (Hong Kong/China), Michele Reis, actress (Hong Kong/China), Rosamund Kwan, actress (Hong Kong/China), Tsubasa Masuwaka, model (Japan), Yusuke Iseya, actor and director (Japan), and Zi-Lin Zhang, Miss World 2007 (China).
Donation boxes have also been placed in 13 DFS stores around the world from December 1 to 26 to encourage public participation.
