Featuring a cast of nine including Tory Burch, Caroline de Maigret and Susie Bubble, campaign explores what loyalty means to each of us
AUGUST 1, 2016, HONG KONG – This fall, T Galleria by DFS, the world’s leading luxury travel retailer, asks the question, “What are you loyal to?” Celebrating loyalty in all its forms with its Fall 2016 campaign, T Galleria by DFS has teamed up with a cast of nine international influencers, global travelers and friends of the DFS brand to share the experiences and the values they are most loyal to. Starring American CEO and designer Tory Burch, French music producer Caroline de Maigret and British style editor Susie Bubble among others, including DFS’ own staff, the Fall 2016 campaign unfolds throughout August, September and October in-store, online and through DFS’ social media channels.
“This season we were particularly inspired by the many relationships that make up the unique T Galleria by DFS experience – from customers to sales staff, brands to retailers and influencers to fans – and we wanted to celebrate the value of loyalty, which is at the core of all these experiences,” said John Gerhardt, Senior Vice President, Creative Branding Direction, DFS Group. “Every person has a story to tell about where their loyalty lies and we were thrilled to explore that concept with our cast while taking an entire season to celebrate and thank our customers for the immense loyalty they show us every day when they shop at T Galleria by DFS.”
With 17 downtown T Galleria by DFS and 17 airport DFS stores in 14 countries - and the 18th T Galleria store set to open in Venice in October - fans of the brand will have many chances to join in on the celebration this season through an interactive, cartoon-inspired visual merchandising set-up as well as an immersive digital experience featuring campaign videos, cast interviews and travel guides at TGalleria.com.
For members of DFS Group’s LOYAL T program, the world’s most extensive, multi-tiered luxury rewards program, the campaign amplifies the special access, benefits and privileges enjoyed by those who demonstrate their “LOYAL T” to DFS. Every day, members who shop with DFS can earn and redeem points for every dollar they spend, gaining access to an increasing array of services the more they shop. Members who shop with DFS this season will enjoy exclusive gifts from their favorite brands, intimate member-only events and experiences as well as a chance to win one million LOYAL T points.
Join the campaign and share what you are loyal to, starting August 1. #LOYALT