Parfums Christian Dior Partners With DFS To Launch New Dior Rouge Collection In Hong Kong
SEPTEMBER 25, 2017, HONG KONG – DFS Group and Parfums Christian Dior celebrated their partnership with a Rouge Dior Exceptional Makeup Event to reveal two brand new Dior Rouge novelties - Dior Double Rouge, and the travel retail exclusive Dior Rouge Liquid - at T Galleria Beauty by DFS, Causeway Bay on September 6.
Synonymous with reinvention, the iconic Dior Rouge has continuously evolved, using new techniques to enhance a woman’s smile. Dior Double Rouge is the first Dior lipstick with a matte metallic effect, enveloping a metallic core with a highly pigmented matte outer ring to deliver an ombré effect with just one application. The two shades and effects harmonize to create a perfect illusion of both dimension and volume. Dior Rouge Liquid is the first Dior liquid lip stain with a long-wear intense couture color, delivering a trio of pure and vibrant finishes in matte, metal and satin, perfect for the traveler on the go.
These two stunning Dior Rouge novelties are now available at T Galleria Beauty by DFS, Causeway Bay, Hong Kong’s must-see shopping destination, with other DFS locations soon to follow.
“We would like to thank all the stakeholders who have partnered with us to set up this unique and spectacular event. The Rouge Dior event conveys Dior’s strong color statement, with the launch of Double Rouge and Rouge Liquid. We trust that this event will provide a memorable and colorful experience for all customers,” said Alireza Danai, Regional Travel Retail Director, Parfums Christian Dior.
In celebration of this global launch, an exclusive multi-sensorial journey provided guests with an exciting one-of-a-kind experience. Guests were able to explore the Dior Rouge collection within the event’s stunning setup, including the ‘Lip Studio’, an artfully constructed “piano” featuring all the shades of Double Rouge and Rouge Liquid. In addition, an extraordinary virtual reality headset, ‘Dior Eyes’, used immersive digital technology to transport guests backstage at Christian Dior’s Spring/Summer 2017 show, one of the iconic brand’s biggest events of the year.
“At DFS, we want to capitalize even further on the lips category which continues to be our fastest beauty trend,” said Christophe Marque, Senior Vice President Beauty, DFS Group. “We are delighted to partner with Parfums Christian Dior to feature these two new products at this amazing pop-up, which are sure to become new icons, at T Galleria Beauty by DFS, Causeway Bay.”
Parfums Christian Dior also introduced a team of dedicated makeup artists from Korea and Hong Kong, offering customers professional flash or full makeovers as a part of the Dior Exceptional Makeup Event between September 5 and 14. Four exclusive Dior looks – Rouge Ombré, This Miss Has a Crush, Metal is the New Matte, and Iconic 999 – were demonstrated live, with details amplified on a big screen for guests to observe and learn from. Customers were also able to sign up for exclusive services by professional make-up artists, adding to the unique experience of the Rouge Dior Collection launch at T Galleria Beauty by DFS, Causeway Bay.
Download high resolution images from the ribbon cutting ceremony and product images here.
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