MAY 16, 2012 - Baume & Mercier’s story begins all the way back in 1830 and reads like a true saga. From generation to generation, from family ties to friendship ties, from sophisticated complications to visionary innovations, the family dream continues to be fulfilled and Baume & Mercier watches continue to embody an ideal expressed for 180 years in the Maison d’Horlogerie’s motto: “Accept only perfection, only manufacture watches of the highest quality.”
The winds of change
The dawn of 2011 means the opening of a new chapter for Baume & Mercier, a brand which considers itself a privileged partner for all of life’s precious moments.
In an era of changing values, a Baume & Mercier watch is also a memory-keeper, an everlasting reminder of life's most cherished moments: weddings, births, anniversaries, graduations, family reunions.
A reminder of a special event, a watch remains the souvenir of a celebrated moment and adds a little bit of soul to one’s daily experience. The memory remains, immortalized forever by the timepiece.
The lifestyle era
Today, the Baume & Mercier universe is flawlessly represented by seaside living, a way of life which perfectly corresponds to the genuine values of conviviality, sharing, and durability which are promoted by the brand. This vision of lifestyle, redrawn around the brand’s customers, expresses itself through family and friends, two halves forming a circle of loved ones, the essential circle with which each of life’s precious moments becomes meaningful.
The Hamptons – a natural seaside resort area of Long Island, New York are the ideal reflection of this vision. Between earth and sea, the art of living and personal luxury, this magical place has inspired the wisdom expressed in Baume & Mercier's new dictum: “Life is about moments.”
Creating a stir
Bolstered by its new momentum, Baume & Mercier is offering a contemporary interpretation of two of its most celebrated collections, the Capeland and Linea, along with new and more stylish examples of Classima, and the star collection Hamp- ton, and a new design policy signed seaside living.
Each watch is engraved with the Greek letter Phi, a symbol of balance and perfection and a sign of recognition among Baume & Mercier connoisseurs, a “worldwide family” united by the same generous and relaxed vision of life.
