Eye2cheek

A versatile creamy powder that comes with an applicator to drape color from eyes to cheeks, or simply use it as a blush or as an eye shadow. Inspired by makeup looks from Valentino runways, the signature "Eye2cheek" look drapes your eyes with color from the cheeks to the eyelids. Using the integrated applicator, apply using a half-moon gesture by starting from the eye crease, and pull out to the temple then blend round and down to the top of the cheek bone. This powder can also be worn as a blush for a healthy flush of color on the cheekbone or as a mono eyeshadow to softly colorize your eyelids. Highly pigmented yet buildable, this creamy powder has a sheer finish that can be layered for a more intense color impact, adapting to your mood. Inspired by the unique flattering light of Rome, all of our shades are infused with our signature Roma-Light Complex™, crafted with color boosting pearls for a radiant color result. From pinks, to corals, oranges and plums, 12 shades to wear from the eyes to the cheeks. Monochromatic color, multi-look possibilities to be a little cheeky.

TECHNOLOGY—With its special cream to powder technology, Eye2cheek has a unique and highly sensorial creamy feel. The secret of this sensoriality hides behind its unique production process. The powder is at first in a complete liquid state, and then transforms into a magnificent powder, giving its hybrid creamy feel to it. With buildable coverage, the powder fuses with skin upon application, for the most lightweight feel. Infused with our Roma-Light Complex™, made of light-reflecting pearls, the powder brings a radiant color finish in just one swipe.

APPLICATOR—A curated applicator to easily reproduce the unique Valentino gesture to create the signature "Eye2cheek" look or apply this creamy powder as an eyeshadow or as a blush. For a precise application, use the tip of the applicator to grab and apply the powder. To blend the color and create a diffused color effect, use larger buffing motions and sweep the powder from your eyelids to your cheekbones.

HOW TO USE:
1 powder, multi look options. 3 ways to wear the Eye2cheek color powder using the integrated applicator.
Look 1, the unique Valentino Eye2cheek look: Wear from the eyelids to the cheekbones. Start applying the color on the eye crease using the tip of the applicator, then use small circular brush strokes to pull out to the temple and down to the cheekbone in a V motion.
Look 2, the Valentino Blush look: Wear on the cheeks as a blush. Use the integrated brush to buff color over the cheekbones for a fresh flush of color in large circular motion. Layer by reapplying to intensify the color impact.
Look 3, the monochromatic eye look: Wear as an eyeshadow. Use the tip of the applicator to precisely apply the color, then blend using the side of the brush for a perfectly seamless color result.