The Tissot story begins in Le Locle, Switzerland, in 1853. Still at home in Le Locle, today Tissot is the largest traditional Swiss watch Brand, based on volume, and is represented across five continents. The Brand's DNA has two distinctive elements—traditional values and a commitment to innovation. Throughout its history, these have characterized all its products and technologies, as well as the diverse portfolio of sales and marketing activities. The high caliber of the Brand has been repeatedly recognized and in its illustrious history, Tissot has been named Official Timekeeper and Partner of many disciplines including Basketball, Motorsports, Rugby and Cycling. Tissot, which sells its timepieces in more than 160 countries around the world, is a member of the Swatch Group, the world's largest producer and distributor of Swiss watches.