SEVENFRIDAY

SEVENFRIDAY was founded in 2012. The founder Daniel Niederer created this new concept Swiss watch brand with a life attitude of being relaxed and happy seven days a week, like Friday. The design of the SEVENFRIDAY watch is inspired by CRT TVs, also known as big box TVs. It breaks away from the round case of traditional clocks and is presented in a personalized square case with a large diameter, adopting an avant-garde industrial style. The SEVENFRIDAY watch combines high-quality craftsmanship in line with Swiss brand standards and a new modern design. Adopting the concept of box and power interface, the turntable digital time reading is its iconic style. When the first SEVENFRIDAY watch was released, it caused a wave of excitement in the watch industry. In addition to its unique design and affordable price, the brand became very popular among young watch enthusiasts in a short period of time after its launch, and quickly became a trendy watch brand.